Northerly

We repositioned Northerly, one of Australia’s foremost building and development companies, from top to bottom. Initially, we were retained to position and promote the sale of its luxury beachside apartment development, Altum. Based on that success, we then refreshed their own brand to celebrate the company’s 20th year of operation, complete with a full suite of collateral and series of campaigns.

What we did

Branding
Copywriting
Digital Content & Socials
Merchandise & Apparel
Name & Slogan Creation
Photography & Videography
Print
Signage
Stationery
Strategy
Website

Building what’s next

With a 20-year legacy as one of WA’s most trusted property builders and developers, Northerly Group engaged us to reposition their brand for the future. While their reputation for innovative, sustainable developments was well established, Northerly wanted to better articulate their evolving focus — moving further into investment, development, and high-profile property partnerships.

Creating positive momentum

We developed a refreshed brand strategy for Northerly, including a refined logo, new positioning statement, ‘Creating Positive’, and a marketing activation plan to celebrate their 20-year milestone. This work extended across a new website, updated brand collateral, signage, social media strategy, and marketing assets.