RSM

RSM is a global financial services network with more than 2,000 employees across Australia. With 32 offices nationwide, its strength lies in combining the capability of a major international firm, with genuine local knowledge. RSM engaged us to develop a TV campaign that would bring this positioning to life, and reinforce its connection to regional Australia.

What we did

Campaigns
Television & BVOD

From pitch to production

Lateral won the campaign through a national competitive pitch, developing the concept from the ground up. From scripting and storyboarding, through to casting, location planning and production, our team shaped every detail of the campaign, ensuring the simple, single-shot execution delivered the right balance of authenticity, humour and brand message.

All aboard

We are proud of the effort we put into our storyboards, using the age-old craft of illustration to nail the ideation. It paves the way for clients to see and invest in the concept, as well as get buy-in from directors, cinematographers and crew.