Shire of Coorow

The Shire of Coorow, a regional local government encompassing the towns of Coorow, Leeman and Green Head, approached us to help modernise its brand, improve communications, and better showcase the region’s lifestyle and tourism appeal.

What we did

  • Branding
  • Campaigns
  • Copywriting
  • Digital Content & Socials
  • Photography & Videography
  • Print
  • Signage
  • Social Media Advertising
  • Stationery
  • Strategy
  • Television & BVOD
  • Website

One identity from country to coast

We delivered a vibrant rebrand that brings the three towns together under a single, cohesive identity. The logo travels from inland to ocean, reflecting the Shire’s diverse landscape, while a bold, layered colour palette injects energy into the brand.

Clearer, more consistent communications

Alongside the brand, we refreshed a suite of governance materials including annual reports, budgets and official documents. A clear hierarchy, simplified layouts and consistent use of colour help make complex information easier to navigate, while reinforcing the identity across everyday Shire communications.

A website built for locals and visitors

We designed and developed a new website that balances practical functionality with tourism appeal. Residents can quickly access key information, while visitors are introduced to everything the Shire has to offer, from inland experiences to coastal escapes.

Showcasing a destination that's 'Always in Season'

We created a suite of tourism assets including brochures, town maps and information bay signage, all tied together through a flexible design system. Colour-coded towns, custom iconography and modular layouts create a cohesive yet adaptable toolkit. A three-day shoot across Coorow, Leeman and Green Head captures the Shire’s year-round appeal, from wildflowers and country camping, to beachside living in the warmer months.