Recfishwest

Recfishwest is the peak recreational fishing body in Western Australia, representing a community of over 750,000 fishers. We partnered with the organisation in 2017 to deliver a full rebrand and have remained on retainer ever since – evolving the brand and supporting campaigns that connect with fishers across the state.

What we did

  • Animation
  • Branding
  • Campaigns
  • Copywriting
  • Merchandise & Apparel
  • Outdoor Advertising
  • Radio Advertising
  • Social Media Advertising
  • Strategy
  • Television & BVOD
  • Website

A brand for WA’s fishing community

We redefined the Recfishwest brand to better reflect the scale, diversity and energy of recreational fishing in WA. The identity balances authority with accessibility – creating a system that feels equally at home in policy documents, campaigns and community communications across a broad and passionate audience.

Clear communication through design

Alongside campaigns, we support Recfishwest with infographics, corporate documents, educational materials and their website. Complex information is translated into clear, engaging design – helping communicate research, policy and safety messaging in a way that’s accessible, visual and easy to understand across a wide audience.

Reeling people in at events

We also support Recfishwest through event activations, designed to engage the community in a hands-on way. Interactive experiences like the ‘Lob it in the Gob’ fishing wall bring a sense of fun and encourage participation at events – helping educate, entertain and create memorable brand moments out in the community.

For the cast of thousands

To build awareness, we developed the ‘Cast of Thousands’ campaign – shifting away from expected fishing visuals to focus on people, place and story. Featuring prominent West Australians and the environments they fish in, the campaign highlights the deeper connection between community, lifestyle and the fishing experience.

Derby Jetty is my peace, it’s where I go and get away from everything.

Katlyn Yeeda – Derby Jetty Queen

One of the things I love about fishing is going out with the kids and actually spending quality time together.

Emma George – Olympian

Seasonal salmon safety campaign

Each year, we deliver the ‘Salmon Season’ safety campaign – a multi-channel initiative spanning TV, digital and outdoor. Built around the simple message, ‘keep the sand between your toes’, the campaign encourages safer fishing behaviour while maintaining an approachable, community-first tone that resonates with everyday fishers.