We’re a team of creatives

Mark is a copywriter and creative strategist with over 30 years in advertising, a journey which began in radio and aims to outlast whatever medium shows up next. Our clients benefit from his love of the work and unique approach to every creative brief.

An exceptional designer, thinker and leader, Jas drives creative direction of the agency’s permanent and project accounts, as well as that of Lateral Aspect itself. She mentors our creative team to create work of the highest possible standard and deliver outstanding commercial outcomes for clients.

With over 30 years in client-facing communications, including as a National Marketing Manager at KPMG, Jo has worked with many iconic brands like Tourism WA and Surf Life Saving Australia. At Lateral, she translates client objectives into strategic plans, guiding creative and media teams to deliver impactful campaigns.

A multi-disciplined, highly talented and adaptable designer, Georgina supports our Creative Directors in leading Lateral’s visual teams to create impactful campaigns across traditional, digital and web media.

Meg is a thoughtful designer and natural communicator who loves turning complex ideas into clear, engaging experiences. With a strategic, user-first mindset whether she’s designing, writing, or mapping out user journeys, she brings care and clarity to every project.

An award-winning web developer, Jake brings strategic vision, care, and craft to every digital experience. Working with the team across UX, design, and development, he ensures each website not only looks exceptional but delivers intuitive, user-centered experiences that perform seamlessly. With a sharp eye for detail and a deep understanding of user behavior, Jake champions usability, accessibility, and innovation at every stage.

With experience across diverse industries, Kenny combines creativity and efficiency to craft impactful brand stories across digital and print. From branding to web, his work seamlessly connects across platforms. 

Poppy is a versatile designer and highly skilled video editor, playing a key role in bringing Lateral’s digital video projects to life. When she’s not crafting client work, she’s making waves in digital collage and fashion print design.

Ivan is a multidisciplinary designer who is as adept at creating a static brand or document as he is at bringing it to life via brilliant motion graphics. Versatile and collaborative, he supports the team across a wide range of creative projects.

With a career spanning over forty years, Brian has held senior management and executive director roles in large government agencies and served on boards in law and NFP organisations. At Lateral, he manages our finance, HR, and compliance.

Amber is a highly credentialed writer, journalist and public relations expert, with extensive experience in media, including high-profile roles as a national TV and radio producer. Amber creates online content for our clients and develops and implements integrated corporate strategies for brand communication and PR.

Cass boasts multiple academic achievements that include strategy, design and accounting. With a ‘pre-agency’ background in media, Cass is an excellent thinker, account leader and adds great commercial value to Lateral, and her clients.