The Mad Foodies

The Mad Foodies is a science-backed ready-meal brand offering nutritious meals for health-conscious consumers. We were brought on board to expand the brand beyond the product packaging for its initial six products. This included developing a clear story, visual identity, website, marketing strategy and content plan, to drive awareness and growth in a highly competitive market.

What we did

  • Animation
  • Campaigns
  • Copywriting
  • Digital Content & Socials
  • Packaging
  • Photography & Videography
  • Press
  • Social Media Advertising
  • Stationery
  • Strategy
  • Website

Australian Web Awards finalist

Our first major project with The Mad Foodies was the design and development of their website. The goal was to create a digital experience that showcased their science-backed meals, while bringing the brand’s playful tone of voice to life.

The result is a site that feels welcoming, non-judgemental and approachable for everyday consumers, balancing nutrition expertise with personality and fun.

The website was recognised as a finalist in the 2025 Australian Web Awards in the Hospitality (Food & Drink) category, celebrating its playful design and joyful user experience.

Check out the website

Food that looks as good as it tastes

We art directed a food shoot to hero both the packaging and plated meals, creating a visual library that works from shelf to screen. The approach balances appetite appeal with brand clarity – showcasing freshness and quality while keeping the bold, colourful packaging front and centre. We also created a series of stop-motion animations, giving each product its own personality across social.

A brand built to show up everywhere

Beyond digital, we rolled the brand out across trade show materials, press, truck wraps and promotional assets. Custom iconography and a flexible style guide helped bring consistency across every asset – creating a bold, recognisable brand that holds its own.