Coast Homes

Coast Homes is one of Western Australia’s leading custom home builders, known for creating thoughtful, genuinely liveable homes. We partnered with Coast in 2017 to refine their strategy and deliver a full rebrand, and have since remained on retainer – evolving the brand and elevating its presence year on year.

What we did

  • Branding
  • Campaigns
  • Digital Content & Socials
  • Name & Slogan Creation
  • Online Advertising
  • Outdoor Advertising
  • Photography & Videography
  • Print
  • Signage
  • Social Media Advertising
  • Strategy
  • Television & BVOD
  • Website

Open & Original

At the core of the rebrand was Coast’s positioning statement, ‘Open & Original’ – a reflection of their transparent approach to process and pricing, paired with creative, custom homes. This is supported by their logo mark built around a simple, flowing shell form – a subtle nod to the WA coastline and the lifestyle their homes are designed around.

A website built around transparency

We designed and developed a website that showcases Coast’s homes while reinforcing their transparent approach. At its core is a comprehensive budget planner, giving users clear visibility of costs and inclusions – helping to demystify the building process and build trust from the outset. It has since become Coast’s most effective lead generation tool and a key point of differentiation in market.

Check out the website

Lateral were quick to help rebrand our business and set a new standard for our marketing, and it was immediately apparent to us that we had made the right choice in partnering with them. The level of thought and detail they applied when capturing the ‘why’ of Coast and then helping express this with our marketing was impressive.

I believe our branding and website are standouts in the market we operate, and I can’t thank the team at Lateral enough for that creative vision and drive.

Dean Harris, Coast Homes

Campaigns that bring Coast Homes to life

Our largest campaigns centre around Coast’s display homes, spanning everything from naming, art direction, photography and video production through to signage, brochures, campaign landing pages, digital advertising and TV/BVOD. Each campaign is designed to balance aspiration with authenticity – showcasing homes that are beautifully crafted, yet genuinely liveable.

In 2026, we supported the launch of Coast’s newest display home, The Marlee. Our integrated digital campaign has so far delivered over 1.8M campaign impressions and a 73% increase in qualified enquiries.

Keeping Coast top of mind, from feed to finish

Alongside campaigns, we manage Coast’s organic social media presence and produce ongoing EDMs to keep the brand consistently front of mind. We also support sales with selection booklets and collateral, helping customers navigate choices with ease while ensuring a cohesive brand experience across every touchpoint.