St Mary’s Anglican Girls’ School

St Mary’s Anglican Girls’ School partnered with Lateral Aspect from 2018 to 2022 to deliver an integrated communications program spanning strategic planning, brand development, campaign creation and ongoing marketing support. Working as an extension of the school’s executive team, we helped strengthen brand consistency while engaging prospective families, current parents, alumni and the wider school community.

What we did

  • Animation
  • Campaigns
  • Copywriting
  • Merchandise & Apparel
  • Outdoor Advertising
  • Photography & Videography
  • Press
  • Print
  • Signage
  • Stationery
  • Strategy
  • Website

Four years of creative collaboration

Across our four-year partnership, we developed creative solutions spanning both print and digital, from campaign strategy and creative concepts through to prospectuses, advertising, photography art direction and large-scale photoshoots. Every piece was designed to reinforce the St Mary’s brand while supporting enrolments, community engagement and key school initiatives.

Honouring a century of St Mary's

The pinnacle of our partnership was the school’s centenary celebrations—a milestone that called for something truly special. We developed a bespoke commemorative identity and badge before rolling it out across a dedicated microsite featuring an interactive historical timeline, campus signage, stationery, event collateral and a range of keepsake merchandise, including custom-designed centenary teddy bears.