Memory Nurture

Memory Nurture engaged us to refresh their brand and digital presence. The brief: create a warmer, more contemporary identity to better reflect the quality of their dementia care and support, while preserving the credibility they had built within the sector. The project encompassed a full rebrand and website design, with a focus on improving clarity, accessibility and emotional connection for loved ones, while creating clearer pathways for enquiries and referrals.

What we did

  • Branding
  • Merchandise & Apparel
  • Print
  • Signage
  • Stationery
  • Website

Easier navigation

The website redesign focused on making the services clearer, warmer and easier to navigate. We separated services, therapies and support pathways to create more intuitive journeys for different audiences.

Service pages were restructured around key questions such as who the service is for, what to expect, and what it can help achieve, making information easier to scan and understand.

A warmer colour palette, people-focused photography, and stronger content hierarchy create a more welcoming experience, while positioning Memory Nurture as a contemporary dementia and memory support provider.

Calm, considered and accessible

The brand extends across stationery and collateral with a warm, simple and accessible approach, intentionally avoiding unnecessary visual complexity.

Flowing ribbon forms, drawn from the tree trunk within the logo, create a consistent thread across the brand. Their intertwining paths represent different lives, people and journeys coming together, reinforcing Memory Nurture’s focus on connection and support.