Envirochoice

Envirochoice is a leading Australian food packaging supplier, providing a wide range of products to distributors and venues of all sizes, from your local café to large-scale stadiums. They came to us to position their brand as a recognisable leader in the industry. With this objective in mind, we have focused on bringing greater clarity and consistency to their strategy, messaging and visual identity.

What we did

  • Branding
  • Campaigns
  • Copywriting
  • Digital Content & Socials
  • Online Advertising
  • Print
  • Signage
  • Social Media Advertising
  • Strategy

Building a clearer, more consistent brand

We worked closely with the Envirochoice team to refine and unify their brand across every touchpoint. From sharpening their proposition and streamlining core collateral, through to ongoing digital content, social campaigns and EDMs, our role has been to create a more consistent, confident brand that shows up clearly in market.

Working with Lateral Aspect has been one of the most seamless and strategically valuable partnerships we’ve had. They took the time to understand our brand, our market, and the way we operate, then translated that into creative that is sharp, consistent, and genuinely aligned with who we are.

Gary O’Brien & Laidley Plackett, Envirochoice

Brewing up something different

To launch Envirochoice’s new tattoo-inspired Ink Series cup range, we developed a digital-first campaign designed to stand out. We produced a versatile library of campaign photography and video for ongoing digital use, alongside sales collateral to support the Envirochoice team beyond launch. The campaign delivered strong results, with paid social traffic increasing 35% and key conversions rising 220% during the campaign period.

Their team is proactive, responsive, and always a step ahead. The quality of their work has elevated our presence and strengthened how we show up to our customers. We couldn’t recommend them more highly.

Gary O’Brien & Laidley Plackett, Envirochoice

Creating a library that works everywhere

To support ongoing marketing, we built a flexible image library spanning product, people and place. From in-situ product shots, to team and warehouse photography across Australia, the content gives Envirochoice a consistent, authentic visual presence that works across web, social and sales material.

We've got you covered!

To promote Envirochoice’s core wrap range (cling wrap, baking paper and foil), we developed the ‘We’ve Got You Covered’ campaign, transforming everyday essentials into a more engaging brand moment. By leaning into playful creative and elevated product presentation, we helped reframe functional, low-interest products in a way that felt fresh, distinctive, and campaign-worthy across digital ads and supporting content.

Not that kinda cup

To help drive interest in Envirochoice’s cold cup range, we created ‘Not That Kinda Cup’ – a playful social campaign that turned an everyday product into a timely cultural moment. Inspired by summer sport and trophy celebrations, the campaign gave the category a much-needed injection of personality, using smart creative and social-first execution to make a functional product feel fun, relevant and relatable.