Ningaloo Eclipse

Tourism Western Australia commissioned us to create a brand, collateral, and an online home for the 2023 Ningaloo Solar Eclipse, a once-in-a-lifetime event which drew global attention to Western Australia. Our role was to develop a cohesive identity and digital experience that could inform, inspire and help visitors plan their journey to witness the eclipse.

What we did

  • Animation
  • Branding
  • Digital Content & Socials
  • Merchandise & Apparel
  • Press
  • Print
  • Stationery
  • Strategy
  • Website

Where science meets spectacle

We developed an identity that captures the drama of the solar eclipse through a minimal, striking mark inspired by the alignment of the sun and moon. Paired with deep atmospheric colours and refined typography, the brand balances scientific clarity with a sense of awe – creating a distinctive visual system that reflects the scale, rarity and beauty of the Ningaloo Eclipse.

You guys are incredible. Looks great and we sincerely appreciate all the work of LA to get this done!

Dawn Grealish, Department of Jobs, Tourism, Science and Innovation (Ningaloo Eclipse)

An award-winning website experience

We designed and developed the website to act as the central hub for the event, combining education, trip planning and event discovery. Interactive tools, curated content and clear navigation made complex information easy to understand. The result was an inspiring yet practical platform, that was recognised as a winner at the 2023 Australian Web Awards for its design, functionality and user experience.

I must acknowledge the team at Lateral for their efforts in getting us over the line. The site looks amazing, and we’ve received so many positive comments from consumers.

Kelsie Johnston, Department of Jobs, Tourism, Science and Innovation (Ningaloo Eclipse)