Whether the objective is to engage with your consumers, raise your brand’s profile, drive people to your website, encourage your target market to enquire/purchase or enter a competition, social media ‘can do’– and with the right strategy and design they can be extremely successful. From a creative point of view, it can also be a lot of fun.
Social Media is now an integral, measurable and stable part of most advertising and media spends. Lateral Aspect’s social media campaigns involve first developing a strategy that identifies demographics, what they’re consuming online, what the key messages are, what the audience is required to do, set key performance indicators, put goal conversion metrics in place and a plan for ongoing measurement and analysis. We collaborate with clients to produce fully comprehensive social media campaigns including designing storyboards, display ads and themes, copy, video and imagery.
To find out how social media marketing can help your business, contact us today.