Who We Are
With over two decades in the advertising and branding game, we’re established, we’re very good at what we do and, best of all, we’re always hungry for more. Our team is a deliberate assortment of exceptionally talented, technically gifted and strategically aligned individuals, working together to create fantastic outcomes for our clients.
Get in touch
major aspects
creative director
Mark Lucas
Mark is a writer with over 30 years in advertising, his work consistently recognised internationally. Highlights include being 1 of 9 Finalists from 3600 entries at London’s FAB International Creative Excellence Awards, and a year end ranking of 2nd in the world for radio copywriters on global creative platform, BestAdsOnTV. Lateral’s founder, he has over 15 years experience in company directorships and is currently Independent Director of global agri-business, WAMMCO International, and Southern Meats (NSW).
Associate Creative Director
Jasmin Bernhagen
An exceptional designer, thinker and leader, Jasmin drives creative direction of the agency’s permanent and project accounts, as well as that of Lateral Aspect itself. She mentors our creative team to create work of the highest possible standard and deliver outstanding commercial outcomes for clients.
General Manager
Lily Butler
Based in Canberra, Lily leads Lateral Aspect’s national corporate strategy, business development, and operations. Collaborating closely with our creative and client service teams, she develops comprehensive brand strategies for clients, ensuring that multi-channel communications are optimised for results and measurability.
Account Director
Joanne Wells
Joanne brings 30 years of client-facing and communications experience, working with many iconic profile brands including Tourism WA and Surf Life Saving Australia. Prior to joining Lateral in 2020, Joanne was Senior Marketing Manager of global, top-tier professional services firm, KPMG.
Senior Art Director
Georgina Mckay
A multi-disciplined, highly talented and adaptable designer, Georgina supports our Creative Directors in leading Lateral’s visual teams to create impactful campaigns across traditional, digital and web media.
Lead Web Developer
Jake Gonzales
Working with our design and account management teams, Jake leads the development of Lateral’s many, and diversified, digital projects. An exceptional web developer, Jake maintains a stringent focus on optimizing end-user experience and was the ‘brains’ behind our 2023 Best Australian Website for Tourism award.
Digital Content Manager
Bianca Leek
Joining Lateral with a background in commercial radio and podcast production, Bianca spent two years in our Account Management team before taking on the role of leading the agency’s digital content creation and management.
Senior Designer
Ken Meyer
With international experience across a multitude of industry sectors, artistically Ken leans toward a minimalist style to deliver exceptionally efficient and highly creative communication pieces.
Designer
Megan Franey
Megan boasts qualifications in both Graphic & Internet Design, giving her a unique understanding of traditional media platforms and UX design when collaborating with our development team on digital projects.
Designer
Poppy Campbell
A multi-disciplined designer, Poppy is also a very talented video producer/editor and creates many of Lateral’s online
and video projects.
Web Developer
Daniel Costello
Daniel is an experienced Front End developer with extensive knowledge in web technologies. An important asset to our dev team, Daniel works across a range of clients and industry sectors.
Communications Strategist/Content Writer
Amber Sheldon
Amber is a highly credentialed writer, journalist & public relations expert, with extensive experience in media, including high-profile roles as a national TV & radio producer. Amber creates online content for our clients and develops and implements integrated corporate strategies for brand communication and PR.
Chief Financial Officer
Brian Lucas
In a career spanning over forty years, Brian has held senior management and executive director roles in large government agencies, managing staff in excess of 5000 people. He has also sat on company boards in law and NFP organisations. Brian manages Lateral’s finance, HR & compliance.
