Who We Are
With over two decades in the advertising and branding game, we’re established, we’re very good at what we do and, best of all, we’re always hungry for more. Our team is a deliberate assortment of exceptionally talented, technically gifted and strategically aligned individuals, working together to create fantastic outcomes for our clients.
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our team
creative director
Mark Lucas
As a writer with over 30 years in advertising, Mark’s work has been consistently recognised internationally, including as one of nine finalists from 3,600 entries at London’s FAB Awards, and a year-end global ranking of #2 for radio copywriting on BestAdsOnTV.
Founder of Lateral, he brings more than 15 years of board experience and currently serves as an Independent Director for global agri-business WAMMCO International and Southern Meats (NSW).
Associate Creative Director
Jasmin Bernhagen
An exceptional designer, thinker and leader, Jas drives creative direction of the agency’s permanent and project accounts, as well as that of Lateral Aspect itself. She mentors our creative team to create work of the highest possible standard and deliver outstanding commercial outcomes for clients.
Account Director
Joanne Wells
With over 30 years in client-facing communications, including as Senior Marketing Manager at KPMG, Jo has worked with many iconic brands like Tourism WA and Surf Life Saving Australia. At Lateral, she translates client objectives into strategic plans, guiding creative and media teams to deliver impactful campaigns.
Lead Web Developer
Jake Gonzales
An award-winning web developer, Jake brings care and craft to every web project. As lead developer he works closely with our designers and developers to ensure each site not only looks great but performs beautifully. With an eye for detail and a strong focus on user experience and functionality, Jake plays a key role in upholding the high standards behind every Lateral web build.
Senior Art Director
Georgina Mckay
A multi-disciplined, highly talented and adaptable designer, Georgina supports our Creative Directors in leading Lateral’s visual teams to create impactful campaigns across traditional, digital and web media.
Senior Designer
Ken Meyer
With experience across diverse industries, Kenny combines creativity and efficiency to craft impactful brand stories across digital and print. From branding to web, his work seamlessly connects across platforms.
Designer
Megan Franey
Meg is a thoughtful designer and natural communicator who loves turning complex ideas into clear, engaging experiences. With a strategic, user-first mindset whether she’s designing, writing, or mapping out user journeys, she brings care and clarity to every project.
Designer
Poppy Campbell
A multi-disciplined designer, Poppy is also a very talented video editor and creates many of Lateral’s digital video projects. When she’s not crafting client work, she’s making waves in digital collage and fashion print design.
Digital Content Manager
Bianca Leek
A sharp strategist with a creative edge, Bianca leads our digital content division crafting content that entertains, informs, and drives audience growth. With a background in publishing, she's a skilled copywriter whose platform knowledge ensures strong engagement and standout results across channels.
Digital Content Coordinator
Bill Lucas
Completing a BA in Creative Advertising & Graphic Design, Bill supports Bianca. and the design team, in the creation and cultivation of great content that builds compelling client stories.
Communications Strategist/Content Writer
Amber Sheldon
Amber is a highly credentialed writer, journalist & public relations expert, with extensive experience in media, including high-profile roles as a national TV & radio producer. Amber creates online content for our clients and develops and implements integrated corporate strategies for brand communication and PR.
Chief Financial Officer
Brian Lucas
With a career spanning over forty years, Brian has held senior management and executive director roles in large government agencies and served on boards in law and NFP organisations. At Lateral, he manages our finance, HR, and compliance.
