Cast of Thousands

We created a beautiful campaign to raise the awareness of Western Australia’s peak recreational fishing body, Recfishwest. Instead of going down the obvious path, the campaign didn’t feature one fish, instead focusing on capturing the stunning environment and stories of prominent West Aussies, and what the pastime means to them.

Derby Jetty is my peace, it’s where I go and get away from everything.

Katlyn Yeeda - Derby Jetty Queen

You can be really wound up and stressed and then go and have a few casts somewhere and it sort of washes it away.

Scott Coghlan - Editor, Western Angler

One of the things I love about fishing is going out with the kids and actually spending quality time together.

Emma George - Olympian