We created a beautiful campaign to raise the awareness of Western Australia’s peak recreational fishing body, Recfishwest. Instead of going down the obvious path, the campaign didn’t feature one fish, instead focusing on capturing the stunning environment and stories of prominent West Aussies, and what the pastime means to them.
What We Do
Lateral Aspect is one of Australia’s most enduring and successful advertising agencies. Fully independent and with offices in Perth and Canberra, our core pursuit is still to develop smarter work, better work, and work that works harder to create change and amplify results for our clients.