Who We Are
With over two decades in the advertising and branding game, we’re established, we’re very good at what we do and, best of all, we’re always hungry for more. Our team is a deliberate assortment of exceptionally talented, technically gifted and strategically aligned individuals, working together to create fantastic outcomes for our clients.
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critical aspects
General Manager
Lily Ward
Lily has current expertise in mainstream, digital and social media strategy, as well as qualifications in modern media and a Degree in Marketing from the University of Newcastle. Lily works closely with both our clients and creatives to ensure that multi-channel communications are optimised for results and measurability.
Creative Director
Mark Lucas
Mark has over 27 highly successful years in advertising, beginning his career in sports journalism before a fortuitous switch to commercial radio. Clients benefit from Mark’s extensive international experience in Australia, UK, Europe, Asia and the Middle East. He is a Non-Executive Director of DBC and an Independent Director of WAMMCO.
Art Director
Jasmin Bernhagen
Jasmin is charged with the artistic direction of the agency’s traditional media projects and campaigns. Additionally, she creates concepts for her development team to turn into exceptional pieces of working digital art. Jasmin is the only Lateral team member to grow up on a remote Australian island.
Account Director
Joanne Wells
Prior to joining Lateral, Joanne was Senior Marketing Manager of global, top tier professional services firm, KPMG and responsible for building the company’s brand profile and managing the national strategic direction of its stakeholder programs. 'Jo' brings a wealth of client-facing expertise and steers the communication programs of our major clients.
Designer
Marcie Schneider
A highly talented member of a highly talented team, Marcie works with Jasmin across both traditional and digital media. A product of Curtin University, Marcie departed academia as a member of the Vice Chancellor’s List (top 1%) and sits on the council of the Australian Graphic Design Association.
Web Developer
Azure Wordsworth
Azure is a super talented web developer who collaborates with Lateral’s design and strategic team to create sensational websites and digital projects for our clients. ‘Az’ also possesses an outstanding commercial ability to understand and execute a project or business’ goals from strategy stage through to implementation. Her agency experience, creativity and technical prowess make her a vital cog in Lateral’s overall team.
Key Account Manager | Copywriter
Felicity Gordon
Felicity holds a Bachelor of Arts with a double major in English & Cultural Studies and History. Sadly, she also studied Law. A copywriter and creative concierge of sorts, ‘Flic’ manages everything that happens between our clients, contractors and the creative team.
Web Developer
Jake Gonzales
Jake is a highly experienced web developer and works alongside Az and our design team to collaborate and create Lateral’s many brilliant websites, all of which benefit from Jake’s focus upon, and interest in, end user experience. For eight years, prior to joining Lateral in search of an agency environment, Jake owned and operated his own digital business.
Designer
Georgina Mckay
Georgina is a tremendously talented and adaptable designer – meaning she can apply her craft across nearly all platforms including traditional, digital and web media. Highly credentialed and yet another product of Curtin, Georgina is always on the lookout for new challenges and adding to her ever-increasing skillset.
Junior Designer
Poppy Campbell
Poppy is a multi-disciplined junior designer with a passion for both traditional and digital media. Additionally, she is also a very talented video producer/editor and creates many of Lateral’s online projects.
Junior Web Developer
Bevan Mcfadyen
Bevan was snared by Lateral as a highly touted graduate and is the web-mechanic to many of Az and Jake’s projects as he continues to establish himself as a gun developer.
Chief Financial Officer
Brian Bolsmore
In a career spanning over forty years, Brian has held senior management and executive director roles in large government agencies, managing staff in excess of 5000 people. He has also sat on company boards in law and NFP organisations. Brian manages Lateral’s finance, HR & compliance.
