Who We Are

Our two Creative Directors combine to offer more than sixty years of international advertising and branding experience. With over two decades in the game we’re established, we’re very good at what we do and, best of all, we’re always hungry for more.

Get in touch

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Executive Creative Director

Mark Lucas

Mark is a writer with over 26 years in advertising, beginning his career in commercial radio. Lateral Aspect, and its clients, benefit from Mark’s extensive international experience in Australia, UK, Europe, Asia and the Middle East. He has worked as a writer/artist team with Steve Spicer for the past 19 years.

General Manager

Lily Ward

Lily has current expertise in mainstream, digital and social media strategy, as well as qualifications in modern media and a Degree in Marketing from the University of Newcastle. Lily works closely with both our clients and creatives to ensure that multi-channel communications are optimised for results and measurability.

Creative Director

Steve Spicer

Steve is an art-based creative director with over 36 years in the advertising industry and has held senior creative roles with prominent agencies in both England and Australia. At one time a member of high ranking UK band, Smack, he adds a wealth of domestic and offshore creative and corporate brand experience to Lateral Aspect.

Art Director

Jasmin Bernhagen

A phenomenal talent, Jasmin partners with Steve in the agency’s traditional design projects and campaigns. Additionally, she creates concepts for Matt to turn into exceptional pieces of working digital art. Jasmin is the only Lateral team member to grow up on a remote Australian island.

Head shot of Matt Greenwood

Senior Web Developer

Matt Greenwood

Matt is charged with leading Lateral’s digital department which encompasses everything from web design and development through to app creations and digital media. Boasting a degree in Psychology, Matt brings good looks, a steady mind and amazing speed under pressure to Lateral’s digital offering.

Key Account Manager | Copywriter

Felicity Gordon

Felicity holds a Bachelor of Arts with a double major in English & Cultural Studies and History. Sadly, she also studied Law. A copywriter and creative concierge of sorts, ‘Flic’ manages everything that happens between our clients, contractors and the creative team.

Web Developer

Azure Wordsworth

Azure is a super talented web developer who collaborates with Matt, and Lateral’s artists, to create sensational websites and digital projects for our clients. Scooped up as an outstanding graduate, ‘Az’s’ academic qualifications, creativity and technical understanding make her a vital cog in Lateral’s digital team.


Poppy Campbell

Poppy is a multi-disciplined designer with creative expertise in both traditional and digital media. A product of Curtin University, she is also a talented video producer/editor and creates many of Lateral’s online content projects.

Chief Financial Officer

Brian Bolsmore

In a career spanning over forty years, Brian has held senior management and executive director roles in large government agencies, managing staff in excess of 5000 people. He has also sat on company boards in law and NFP organisations. Brian manages Lateral’s finance, HR & compliance.