Who We Are
With over two decades in the advertising and branding game, we’re established, we’re very good at what we do and, best of all, we’re always hungry for more. Our team is a deliberate assortment of exceptionally talented, technically gifted and strategically aligned individuals, working together to create fantastic outcomes for our clients.
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critical aspects
executive creative director
Mark Lucas
Mark is a writer with over 30 highly successful years in advertising and his creative work has consistently been recognised internationally. Our clients benefit from Mark’s extensive advertising and branding experience in Australia, UK, Europe, Asia and the Middle East. He is Non-Executive Director of WA’s largest privately owned food service company, DBC, and Independent Director of global agri-business, WAMMCO International.
Associate Creative Director
Jasmin Bernhagen
Jasmin drives the artistic and creative direction of the agency’s permanent and project accounts, as well as that of Lateral Aspect itself. Additionally, she mentors our creative team to create work of the highest possible standard and deliver outstanding commercial outcomes for our clients.
General Manager
Lily Ward
Lily has current expertise in mainstream, digital and social media strategy, as well as qualifications in modern media and a Degree in Marketing from the University of Newcastle. Lily works closely with both our clients and creatives to ensure that multi-channel communications are optimised for results and measurability.
Account Director
Joanne Wells
Prior to joining Lateral, Joanne was Senior Marketing Manager of global, top tier professional services firm, KPMG and responsible for building the company’s brand profile and managing the national strategic direction of its stakeholder programs. 'Jo' brings a wealth of client-facing expertise and steers the communication programs of our major clients.
Senior Designer
Georgina Mckay
Georgina is a tremendously talented and adaptable designer – meaning she can apply her craft across nearly all platforms including traditional, digital and web media. Highly credentialed and yet another product of Curtin, Georgina is always on the lookout for new challenges and adding to her ever-increasing skillset.
Senior Designer
Ken Meyer
Since departing academia, Ken has worked internationally across traditional and modern media platforms, in a range of industry sectors. His craft definitely leans toward a minimalist style and brings to our clients exceptionally efficient and highly creative communication pieces.
Designer
Megan Franey
Megan boasts qualifications in both Graphic & Internet Design, giving her a unique understanding of traditional media platforms and UX design when collaborating with our development team on digital projects.
Designer
Poppy Campbell
Poppy is a multi-disciplined junior designer with a passion for both traditional and digital media. Additionally, she is also a very talented video producer/editor and creates many of Lateral’s online projects.
Lead Web Developer
Jake Gonzales
Jake is a highly experienced web developer and works alongside Az and our design team to collaborate and create Lateral’s many brilliant websites, all of which benefit from Jake’s focus upon, and interest in, end user experience. For eight years, prior to joining Lateral in search of an agency environment, Jake owned and operated his own digital business.
Web Developer
Bevan Mcfadyen
Bevan was snared by Lateral as a highly touted graduate and is the web-mechanic to many of Az and Jake’s projects as he continues to establish himself as a gun developer.
Chief Financial Officer
Brian Bolsmore
In a career spanning over forty years, Brian has held senior management and executive director roles in large government agencies, managing staff in excess of 5000 people. He has also sat on company boards in law and NFP organisations. Brian manages Lateral’s finance, HR & compliance.
