Who We Are

With over two decades in the advertising and branding game, we’re established, we’re very good at what we do and, best of all, we’re always hungry for more. Our team is a deliberate assortment of exceptionally talented, technically gifted and strategically aligned individuals, working together to create fantastic outcomes for our clients.

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critical aspects

General Manager

Lily Ward

Lily has current expertise in mainstream, digital and social media strategy, as well as qualifications in modern media and a Degree in Marketing from the University of Newcastle. Lily works closely with both our clients and creatives to ensure that multi-channel communications are optimised for results and measurability.

Creative Director

Mark Lucas

Mark has over 27 highly successful years in advertising, beginning his career in sports journalism before a fortuitous switch to commercial radio. Clients benefit from Mark’s extensive international experience in Australia, UK, Europe, Asia and the Middle East. He is a Non-Executive Director of DBC and an Independent Director of WAMMCO.

Associate Creative Director

Jasmin Bernhagen

Jasmin is charged with the artistic direction of the agency’s traditional media projects and campaigns. Additionally, she creates concepts for her development team to turn into exceptional pieces of working digital art. Jasmin is the only Lateral team member to grow up on a remote Australian island.

Account Director

Joanne Wells

Prior to joining Lateral, Joanne was Senior Marketing Manager of global, top tier professional services firm, KPMG and responsible for building the company’s brand profile and managing the national strategic direction of its stakeholder programs. 'Jo' brings a wealth of client-facing expertise and steers the communication programs of our major clients.


Marcie Schneider

A highly talented member of a highly talented team, Marcie works with Jasmin across both traditional and digital media. A product of Curtin University, Marcie departed academia as a member of the Vice Chancellor’s List (top 1%) and sat on the committee of the Australian Graphic Design Association for over two years. Marcie now represents Lateral on the Youngbloods WA committee, powered by the Advertising Council of Australia.

Web Developer

Azure Wordsworth

Azure is a super talented web developer who collaborates with Lateral’s design and strategic team to create sensational websites and digital projects for our clients. ‘Az’ also possesses an outstanding commercial ability to understand and execute a project or business’ goals from strategy stage through to implementation. Her agency experience, creativity and technical prowess make her a vital cog in Lateral’s overall team.

Key Account Manager | Copywriter

Felicity Gordon

Felicity holds a Bachelor of Arts with a double major in English & Cultural Studies and History. Sadly, she also studied Law. A copywriter and creative concierge of sorts, ‘Flic’ manages everything that happens between our clients, contractors and the creative team.

Web Developer

Jake Gonzales

Jake is a highly experienced web developer and works alongside Az and our design team to collaborate and create Lateral’s many brilliant websites, all of which benefit from Jake’s focus upon, and interest in, end user experience. For eight years, prior to joining Lateral in search of an agency environment, Jake owned and operated his own digital business.


Georgina Mckay

Georgina is a tremendously talented and adaptable designer – meaning she can apply her craft across nearly all platforms including traditional, digital and web media. Highly credentialed and yet another product of Curtin, Georgina is always on the lookout for new challenges and adding to her ever-increasing skillset.


Ken Meyer

Since departing academia, (in the same cohort as Jasmin), Ken has worked internationally across traditional and modern media platforms, in a range of industry sectors. His craft definitely leans toward a minimalist style and brings to our clients exceptionally efficient and highly creative communication pieces.

Junior Designer

Poppy Campbell

Poppy is a multi-disciplined junior designer with a passion for both traditional and digital media. Additionally, she is also a very talented video producer/editor and creates many of Lateral’s online projects.

Junior Web Developer

Bevan Mcfadyen

Bevan was snared by Lateral as a highly touted graduate and is the web-mechanic to many of Az and Jake’s projects as he continues to establish himself as a gun developer.

Chief Financial Officer

Brian Bolsmore

In a career spanning over forty years, Brian has held senior management and executive director roles in large government agencies, managing staff in excess of 5000 people. He has also sat on company boards in law and NFP organisations. Brian manages Lateral’s finance, HR & compliance.