Who We Are

With over two decades in the advertising and branding game, we’re established, we’re very good at what we do and, best of all, we’re always hungry for more. Our team is a deliberate assortment of exceptionally talented, technically gifted and strategically aligned individuals, working together to create fantastic outcomes for our clients.

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critical aspects

executive creative director

Mark Lucas

Mark is a writer with over 30 highly successful years in advertising and his creative work has consistently been recognised internationally. Our clients benefit from Mark’s extensive advertising and branding experience in Australia, UK, Europe, Asia and the Middle East. He is Non-Executive Director of WA’s largest privately owned food service company, DBC, and Independent Director of global agri-business, WAMMCO International.

Associate Creative Director

Jasmin Bernhagen

Jasmin drives the artistic and creative direction of the agency’s permanent and project accounts, as well as that of Lateral Aspect itself. Additionally, she mentors our creative team to create work of the highest possible standard and deliver outstanding commercial outcomes for our clients.

General Manager

Lily Ward

Lily has current expertise in mainstream, digital and social media strategy, as well as qualifications in modern media and a Degree in Marketing from the University of Newcastle. Lily works closely with both our clients and creatives to ensure that multi-channel communications are optimised for results and measurability.

Account Director

Joanne Wells

Prior to joining Lateral, Joanne was Senior Marketing Manager of global, top tier professional services firm, KPMG and responsible for building the company’s brand profile and managing the national strategic direction of its stakeholder programs. 'Jo' brings a wealth of client-facing expertise and steers the communication programs of our major clients.

Senior Designer

Georgina Mckay

Georgina is a tremendously talented and adaptable designer – meaning she can apply her craft across nearly all platforms including traditional, digital and web media. Highly credentialed and yet another product of Curtin, Georgina is always on the lookout for new challenges and adding to her ever-increasing skillset.

Senior Designer

Ken Meyer

Since departing academia, Ken has worked internationally across traditional and modern media platforms, in a range of industry sectors. His craft definitely leans toward a minimalist style and brings to our clients exceptionally efficient and highly creative communication pieces.


Poppy Campbell

Poppy is a multi-disciplined junior designer with a passion for both traditional and digital media. Additionally, she is also a very talented video producer/editor and creates many of Lateral’s online projects.

Lead Web Developer

Jake Gonzales

Jake is a highly experienced web developer and works alongside Az and our design team to collaborate and create Lateral’s many brilliant websites, all of which benefit from Jake’s focus upon, and interest in, end user experience. For eight years, prior to joining Lateral in search of an agency environment, Jake owned and operated his own digital business.

Web Developer

Azure Wordsworth

Azure is a super talented web developer who collaborates with Lateral’s design and strategic team to create sensational websites and digital projects for our clients. ‘Az’ also possesses an outstanding commercial ability to understand and execute a project or business’ goals from strategy stage through to implementation. Her agency experience, creativity and technical prowess make her a vital cog in Lateral’s overall team.

Web Developer

Bevan Mcfadyen

Bevan was snared by Lateral as a highly touted graduate and is the web-mechanic to many of Az and Jake’s projects as he continues to establish himself as a gun developer.

Chief Financial Officer

Brian Bolsmore

In a career spanning over forty years, Brian has held senior management and executive director roles in large government agencies, managing staff in excess of 5000 people. He has also sat on company boards in law and NFP organisations. Brian manages Lateral’s finance, HR & compliance.