Bowls WA

Bowls Western Australia, one of the largest sporting organisations in Australia with more than 200,000 members, needed to raise their profile and target a younger demographic. They particularly wanted to encourage their market to seek out their local club to experience what it had on offer. We devised 'Gotta Love The Bowlo' and created a campaign involving TV, Digital, Web, Social and POS.

Gotta Love The Bowlo logo with animated spinning sun rays
Young people playing bowls game