What are your products/services?
Whose world is better off because of your business?
What do you want to achieve? ROI, Sales, Leads, Enquiries
What are the main things you want to communicate on the website? Why should the audience be interested? What should they feel (emotions)? What does the client want the audience to know?
What proof do you have to support your key messages/service offering/solution?
What do you know about the audience? What are their needs? What needs are you answering? Why do they go to your website?
What is the tone of the communication/messages? Professional, formal, first person, third person, funny, witty?
What is the main purpose of this project?
What is the secondary goal of the project?
Demographics, lifestyle, characteristics, geographic situation
Enquire online, phone in, participate, enter competition, engage online...
Summarize any relevant information which may assist to understand the circumstances leading to this brief.
Are there any competitors to review and compare, is there any inspirational material the client likes and wants incorporated, colours, images, white space, style; modern, classic, techy etc.
In what order should the content be displayed? If a website; what are the must haves on the home page? what are the must haves on the secondary pages?
Stationery, collateral, copy prices, photos, videos etc.
If so, could you please add email@example.com